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Turn Back Tuesday: 1957

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Dean Jeffries Pinstriping the R&C Dream Truck

This shot from 1957 is of one of the kings of customizing Dean Jeffries, pinstriping Rod & Custom magazine editor Spence Murray’s R&C Dream Truck. Jeffries was more than a pinstriper, figuring prominently in the 1950s rise of the youth culture with his airbrushed shirts, as seen here, art, and kool kustom lifestyle. The in-house striper for George Barris, he would branch off on his own and ultimately do automotive stunt work and also build TV and movie cars including the Monkees’ Monkeemobile and Green Hornet Imperial. Spence’s Dream Truck was an ongoing custom project for R&C, making it one of the most famous customs ever; with the amount of ink and promotion it received. In 1958 it was all but destroyed in a flat towing accident outside of Des Moines, Iowa. Incredibly it survives today having been restored back to its 1958 configuration in the 1980s.

 

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